Showcasing Excellence: Creating a Powerful Employee Testimonial Video for Synchrony’s Keynote at the Great Place to Work Summit
Synchrony has consistently been recognized as one of the Top 20 Best Companies to Work For in the U.S. by Great Place to Work. With 92% of employees stating it’s a great place to work and 93% highlighting the flexibility the company provides, this achievement is a source of immense pride for Synchrony. As a testament to this success, the company was invited to be a keynote presenter at the Great Place to Work Summit, with CEO Margaret Keane and EVP DJ Casto as featured speakers. I had the privilege of creating a video for the summit, showcasing heartfelt testimonials from actual Synchrony employees, which was played during the event.
Having produced numerous videos for Synchrony in the past, I was well-versed in their expectations and the process required to deliver high-quality results. One of the standout aspects of working on the Synchrony account is the efficiency and precision with which projects are managed. For this particular video, the process began with the art director drafting a storyboard and a loose script. My role was to gather the necessary assets and assemble a polished video mockup, ensuring it aligned with the high standards Synchrony is known for.
This particular video was especially enjoyable to work on because I had the opportunity to incorporate stock footage. A few times a year, the Synchrony team at AMS would travel to various locations to film high-quality videos and conduct interviews with employees about the perks and benefits of working for the company. These interviews were thoughtfully planned, making the content versatile for use across multiple projects and applications.
While the interviews provided valuable authenticity, they often required extensive editing to address speaking challenges such as stutters or pauses. Incorporating professionally shot stock footage alongside these interviews not only added a polished, cinematic quality to the final product but also helped elevate the storytelling. The blend of authentic employee voices with visually stunning video created a dynamic and engaging piece that stood out.
The final video turned out fantastic and once again the client was very pleased. This video was also used on social media as well as the company website.