Challenge
Synchrony had been invited to present as a keynote at the Great Place to Work Summit. They wanted a video that could celebrate employee experiences, reinforce the company’s culture, and deliver emotional impact during the event. The video needed to feel authentic but polished enough for a high-stakes audience, and versatile enough to be used later on social media and the website.
Approach
Working with an art director who provided a storyboard and rough script, I gathered footage of real employee testimonials and sourced stock video to complement them. The goal was to balance genuine voices with cinematic visuals. I focused on ensuring the visuals matched Synchrony’s brand standards while capturing moments that felt intimate and human. I planned edits to smooth out speaking stutters, pauses, and ensure pacing that felt engaging yet sincere.
Video Storyboard
Execution
I assembled the video mockup, weaving together interview footage, stock visuals, and brand-aligned motion and graphics. The interviews with employees were edited carefully to amplify emotional content while downplaying imperfections. I layered in stock footage to help with transitions and to visually reinforce company culture, benefits, and workspace environment. I ensured the final video could be used not just in the keynote but adapted for social media clips and online hosting. Feedback loops with the Synchrony AMS and internal stakeholders refined the tone, pacing, and overall polish.
Outcomes
The final video resonated at the Summit, elevating Synchrony’s message of culture, pride, and inclusion. It helped humanize the brand and gave employees a voice in a powerful way. After the event, the video was reused on social channels and the company website, increasing engagement and reinforcing Synchrony’s employer brand externally. The client expressed high satisfaction with both the emotional impact and the versatility of the piece.
Key Takeaways & Next Steps
Editing interviews taught me how critical pacing and transitions are for keeping attention in testimonial content. Using stock footage strategically not only elevated polish but also solved for resource constraints. For future videos I want to plan more usable B-roll during onsite filming so less dependency on stock. Next I’d explore subtler motion design and animated graphics to enhance storytelling, and test shorter teaser pieces to drive social media engagement earlier.