Challenge
Synchrony has multiple Diversity, Equity, & Inclusion (DEI) networks—African American, LGBT, Women’s, Veterans, and more. These groups needed guidance and structure: employees wanted clear resources for how to plan events, create content, follow brand rules, and promote on social media. The existing materials were fragmented, inconsistent, and not easy to scale across all networks.
Approach
I designed a comprehensive internal deck that could serve as a playbook to unify all DEI network teams under one strategy. I started by reviewing existing decks, creative content, and brand guidelines to find what worked and where gaps existed. Then I mapped out what each network needed: event planning steps, creative content workflows, content promotion tips, social writing guidance. I focused on visuals that felt inclusive, uplifting, easy to follow, with templates so each network could adapt without reinventing the wheel.
Execution
Using PowerPoint, I built the playbook with modular sections: planning events, producing creative content, social media guidelines, writing for internal and external audiences. I created templates for each section so each network could plug in their specific info while preserving brand alignment. I designed layouts that balanced imagery, icons, whitespace, and typography so the deck felt inspiring yet clear. Feedback rounds with DEI leaders helped refine tone, visuals, and ensure each network felt represented. I also added guidance visuals to show how to use assets, what good social posts look like, and how to stay consistent with brand.
Outcomes
The playbook was well received internally. Employees in DEI networks said the deck made it much easier to plan and produce content—less guesswork, more confidence. It reduced friction: teams no longer needed to start from scratch each time. The templates helped maintain visual consistency across networks. Senior leadership praised how the deck reinforced Synchrony’s emphasis on inclusion and made employee-led networks feel more supported.
Next Steps & Insights
I learned that inclusive design needs both creative flexibility and clear guardrails. When templates are well built, they empower teams while protecting brand quality. Regular feedback from network leaders ensured the playbook felt relevant to different groups, not generic. In future versions, I’d build micro-video walkthroughs or animated examples of social posts to make adoption even smoother. Also worth exploring integrating the playbook into an internal resource hub or learning platform for better access and version control.