Challenge
Experian wanted to break past the usual perception of “credit reporting” and show their broader capabilities in data, analytics, security, and innovation. They needed a campaign that could attract tech and data professionals globally, especially those who care about security, identity protection, and future growth. The brief included making a video ad for Spotify that would match existing static campaign assets and feel energetic, modern, and trustworthy.
Approach
I started by leaning into Experian’s “Discover the Unexpected” theme. The campaign’s four core values — People First, Together We Win, Innovate, Force for Good — became threads running through the messaging. My task was to take static imagery and social content and give it motion, rhythm, and energy. I collaborated closely with the Creative Director to plan quick cuts, pacing, and storytelling dynamics that would appeal to young tech and data-oriented audiences.
Execution
Using branded video clips from Experian and selecting stock footage to fill out what was missing, I edited together a video ad optimized for Spotify’s environment. The edit emphasized quick transitions, bold messaging, and visuals that felt youthful but credible. Sound design and audio transitions were handled carefully so the piece could work in large streaming environments as well as social platforms. After initial cut-reviews, I did refinements to pacing, overlay text treatments, and cuts so key messages land early and clearly.
Outcomes
The final video ad hit well with its intended audience. It was adopted by Experian across multiple platforms beyond Spotify because of how strong its visual impact was. Social media engagement rose, particularly on LinkedIn and Facebook where tech/data content tends to land. The client's feedback was positive — how the ad brought more life to the static campaign, balanced energy with trust, and helped reposition Experian in the minds of prospective technical hires.
Final video
Next Steps & Insights
This project showed me how powerful existing brand elements are when given motion and urgency. I learned that cutting early and testing pacing helps ensure key messages land, especially when audience attention is short. For future video-ads I’d push testing shorter teaser versions for social first, then scale to full versions. Also want to explore sound-forward design (audio transitions, voiceover) earlier to enhance emotional tone. Finally, tracing platform-specific performance helped me refine which message timings and visual styles work best on streaming vs social.